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And after five years, the total could be in the $11-billion to $20-billion range, experts say. “Star Wars” already is a dominant force in the retail world, filling store shelves with action figures, backpacks, video games and more merchandise.Īnalysts predict merchandise sales tied to “The Force Awakens” will range from $3 billion to $5 billion in the first year. Now, however, given the trailer, all of the buzz and the huge merchandising hype we’ve heard about, there is definitely a positive bias that this will turn out to be a great acquisition.” “There was a concern Disney was putting all of its eggs in one basket - everything was hinging on if the company could make a successful new ‘Star Wars’ film. “That was one of the concerns that we had - it was, what are they actually buying if they are not getting that film?” Quadrani said. That company also retains rights to “The Empire Strikes Back” and “Return of the Jedi” until 2020, at which point they revert to Disney.
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Theatrical and home video rights to that movie are held in perpetuity by 20 t h Century Fox.
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It follows three prequels released from 1999 to 2005, which disappointed many fans, tarnishing the franchise in some devotees’ eyes.Īt least some analysts were skeptical of Disney’s Lucasfilm acquisition because the company wasn’t getting a key asset: the original 1977 “Star Wars” film.
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Abrams and stars series newcomers John Boyega, Oscar Isaac and Daisy Ridley alongside veterans including Harrison Ford. Analysts estimate that “The Force Awakens” and the four successive films could generate $5.5 billion or more at the box office. That would be unprecedented for a film premiering in December: The record holder for the biggest opening during the month is “The Hobbit: An Unexpected Journey,” which took in $85 million in domestic receipts.Īn opening in the range of $200 million could put the film on a path to a $2-billion gross, a plateau reached by only two pictures: 1997’s “Titanic” and 2009’s “Avatar,” both by director James Cameron’s Lightstorm Entertainment. and Canada - and that’s just in its opening weekend. “The Force Awakens” is expected to pull in $175 million to $250 million in the U.S. Here are some key areas that stand to gain the most from “Star Wars.”įULL COVERAGE: ‘Star Wars: Episode VII - The Force Awakens’ “And we have the ecosystem to do it, worldwide.”
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“We know how to leverage or mine value from probably better than any media company out there,” Disney Chief Executive and Chairman Robert Iger told The Times in an interview earlier this year. And it couldn’t come at a better time, with changing consumer habits buffeting the company’s lucrative television business.įew companies have the breadth of businesses - theme parks, TV networks and a chain of retail stores - that Burbank-based Disney boasts. Disney has not disclosed its own revenue projections for the films, nor has it said how it divides revenue with retailers, exhibitors, toy makers, video game developers and other partners.īeyond the direct income, however, “Star Wars” breathes new life into Disney’s already mighty corporate empire, giving it new content and characters that it can pump through its many ventures. How much of that Disney will pocket is hard to calculate.
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Add up all of those box-office receipts, plus merchandise, video games, theme park tie-ins and DVD sales, and the revenue tied to “Star Wars” could top $25 billion over the next five years, based on analyst estimates. Four more films will roll out over the next four years.